OIC “Fundraise for Us” Research
Fundraising, also known as “development,” is the process of gathering voluntary contributions of money or other resources, by requesting donations from individuals, businesses, charitable foundations or governmental agencies. Fundraising typically refers to gathering money for non-profit organizations. Traditionally, fundraising consisted mostly of face-to face fundraising (door to door, asking in public), but new forms of fundraising like online fundraising, based on grassroots fundraising, have become popular and successful.
Objectives of fundraising can include:
- Increasing funds
- Establishing relationships with supporters
- Promoting OIC and encouraging others to hold fundraisers
- Creating a community of loyal fundraising supporters
- Creating a tangible, measureable way for supporters to contribute
OIC will need to consider what the objectives of our fundraising campaign will be, and how to best manage the campaign to provide benefits for OIC and potential supporters.
Information on fundraising campaigns:
- “Fundraising Rockstars: The 25 Most Successful Nonprofits on Classy.org To-Date,” Classy
- “25 Quick Fundraising Ideas for Nonprofits and Charity,” Classy
- “4 Successful Fundraising Campaigns and Creative Events by Nonprofits Across the Globe,” DonorPro
- “70 Nonprofit Trends for 2015,”Fundraising Success Magazine
- “7 Fundraising Strategies I Used to Make Millions,” Huffington Post
- “10 Online Fundraising Best Practices for Nonprofits ,”Nonprofit Tech for Good
- “5 Fundraising Predictions for 2015 ,”Nonprofit Times
- “The Future of Fundraising,” Stanford Social Innovation Review
How to implement a successful fundraising campaign
Before implementing a fundraising campaign, it is important for all OIC fundraisers and OIC employees to be able to communicate fundamental information about OIC to supporters in order to have a successful fundraising campaign.
Non-profits must be able to “define their unit of change” and know how much it will cost to implement that change. For OIC, we could advertise our unit of change as: we want X amount of children with speech disorders to start speech therapy courses by X date. Donors will be more inclined to donate if they know their money is going toward a clear, specific goal (Huffington Post).
Non-profits also need to articulate their “vision, mission, competitive advantage and positioning statement” in only one sentence each. Being concise will allow OIC employees and OIC volunteers to easily and quickly pitch the necessity of speech therapy in Cambodia to donors (Huffington Post).
Non-profits should reach out to donors who are already giving back to similar organisations in the field. For OIC, these donors will already have an interest in speech therapy. We will need to show why they should donate to OIC by communicating how our philosophy and work will have a greater positive effect than other organisations (Huffington Post).
Like other non-profits, OIC needs to find where the wealthiest people in our community, the people who control the local foundations and can help us achieve our goals, socialize. Having OIC employees and OIC fundraising volunteers attend social events in the community, will help increase funds as more people will know about our mission (Huffington Post).
Information on other fundraising campaigns/ Fundraising campaigns OIC supporters can implement
Barbells for Boobs
Barbells for Boobs is a non-profit committed to helping low income people at risk for breast cancer gain funding to perform early cancer detection procedures (Barbells for Boobs). For fundraising, Barbells for Boobs has partnered with Reebok and CrossFit gyms to raise money for their cause. Barbells for Boobs looks to individuals who are already doing a CrossFit fitness program or who wish to make a CrossFit goal.
Volunteer fundraisers first set a CrossFit goal. For example, they will commit to doing CrossFit X many days a week and will be able to lift X amount of pounds by X date. Volunteer fundraisers then make a fundraising goal and set up a fundraising page simply on the Barbells for Boobs site. Participants ask their family and friends to support their physical goal by giving donations to help them complete their fundraising goal. On their fundraising site, participants have a chance to explain their reasons for fundraising which helps participants feel as though they are part of the Barbell for Boobs community.
Barbells for Boobs makes it easy for volunteers to fundraise as fundraisers can join individually or with a team. There is no specific event; rather individuals have the freedom to make their own deadlines on goals, so there can be many people fundraising simultaneously. Fundraisers are held accountable because they are already committed to their CrossFit community and fitness plan.
As of the end of 2014, Barbells for Boobs had raised over three million dollars which has allowed them to “grant funding to 21 breast healthcare organisations and facilities across 18 states,” (Classy).
OIC could partner with an organisation like CrossFit and create a similar fundraiser. It is key to work with an organisation like CrossFit that already has an established sense of community. Barbells for Boobs is successful because they make it easy for people to fundraise by doing an activity they are already in the habit of doing.
buildOn is an international non-profit organisation which builds new schools to the world’s poorest communities. buildOn’s successful fundraising follows a “give and get” or “an incentive based fundraising model” (Classy buildOn). If fundraisers raise enough money, they are able to travel to international communities to help buildOn build schools.
Fundraisers are primarily high school and college students who want to be help create systemic change by fundraising for buildOn, but also want to actively participate in the physical construction of new schools in impoverished communities. buildOn’s target fundraising demographic is strategic and effective. They have chosen to target students in higher education, so people who value and know the importance of education. Students are also young, generally of limited means and lack the responsibilities of older adults, so they are more inclined to be able to travel but do not have the funds to travel on their own (Classy buildOn).
buildOn creates a sense of community by having, “students from buildOn’s 80 university and high school fundraising chapters band together and raise money as a team,” which causes students to feel connected to their team and buildon has an organization (Classy buildOn). Their “peer to peer” fundraising technique has teams work together to raise a team total of $30,000.
Teams do not have to worry about creating a fundraising page as this is provided to them by buildon; they only need to complete their own profile which makes it very easy for fundraisers to get started. Having a webpage which shows increases in donations, “boosts [students] confidence and inspires them to raise more” (Classy buildOn).
Fundraisers are motivated to help a community in need and motivated to travel to a new part of the world themselves. With incentives to stay fundraising for buildOn, there’s no question why buildOn has been successful. Last year they raised, $2,033,453 (Classy buildOn).
OIC could utilize buildOn’s team oriented fundraising approach. The opportunity to visit or work with our clients in Cambodia may be a motivating factor for fundraisers in Australia.
Monmouth Medical Center
Monmouth Medical Center launched their “Roll out the Ribbons” campaign to raise cancer awareness. For the campaign, they sent letters to supporters and community members which explained Monmouth Medical Center’s role in successfully and actively treating cancer patients. Letter recipients were then encouraged to mail Monmouth Medical Center a ribbon with a family member’s name on it who had suffered from cancer; ribbons were used for a public display in the community. Asking for ribbons helped connect Monmouth Medical Center personally with existing and potential donors and supporters.
In addition to the lettering campaign, Monmouth Medical Center fundraised at community events like football games and in malls and local bars all to raise awareness of their success in treating cancer (DonorPro). They also used social media to advertise events and encouraged supports to share and spread the word about the campaign.
Monmouth Medical Center was successful because of the variety of mediums it used to gain support and because they personally connected donors with the cause (DonorPro).
OIC could do a nearly identical campaign both in Cambodia and in Australia to raise awareness about the necessity of speech therapy. We could have an event to unveil of all the ribbons received, and ribbons could be left on display in a public place. Because Cambodian mail is not always reliable, we could have people instead “buy” a ribbon to honour a family member by donating a fixed amount to OIC (DonorPro).
Penang Adventist Hospital
Penang Adventist Hospital completed a successful fasting fundraiser to help raise money to treat patients with a variety of heart diseases. Their award winning campaign received contributions from local NGOS, corporations and other members of the community. In the 89 days leading up to ta 12-hour fasting event, fundraisers skipped meals and donated the money they would have spent on their meals to the cause. The 12-hour time frame for fasting was strategic as it signified the amount of time a heart patient must fast before major treatment. Fundraisers were making a personal sacrifice, the same sacrifice required of the patients they were helping which created a personal investment in the cause for fundraisers. During the campaign, Penang Adventist Hospital managed to get over 1,200 new donors and raised over $75, 000 (DonorPro).
OIC could do a similar campaign, except incorporate speech instead of meals into the fundraising strategy. Supporters could be encouraged to try not speaking for an allotted amount of time, and when supporters were forced to speak, they would then have to donate a fixed about of money to the cause.
How to Fundraise
“Donate now” buttons should be present on every page of OIC’s webpage as “six times more money is raised through custom-branded donate pages than through third-party donate pages,” (Nonprofit Tech for Good). Donate now buttons should not only be on every page of OIC’s webpage but also on our blog and on a monthly e-newsletter. “Donate now” buttons should be in a bold and vibrant colour, and all donation pages should be mobile compatible. Content on the donation page should be concise, clear and contain visuals to keep the interest of the potential donor. Donation pages should link to OIC’s “get involved” page, so people not only donate money but are encouraged to donate their time too (Nonprofit Tech for Good).
It may be helpful to “use an online fundraising service which allows supporters to make monthly donations automatically. Monthly donors give an average monthly gift of $52 ($624 annually) and give 42% more over one-year than one-time donors.” (Nonprofit Tech for Good). OIC should focus most of our online fundraising efforts at the end of the year as “thirty percent of all online donations are made in December and 10% of all annual giving happens in the last three days of the year” (Nonprofit Tech for Good).
How OIC can help supporters fundraise
OIC can “spread the word” about fundraising opportunities and use strategies outlined in the “spread the word” pillar. OIC employees can:
- Participate in volunteer fundraisers
- Advertise on personal social media networks
- Advertise on OIC’s webpage and blog
- Recruit donors
- Thank fundraising partners
- Show the impact of donations from specific fundraisers on OIC’s webpage
- Praise volunteer fundraising coordinators
- Create fundraising webpages for fundraising volunteers